Title: Health Care Professional - Key Opinion Leader Associate

Location: Plainsboro, NJ, US

Job Description:

About the Department

Our Commercial Strategy and Marketing group creates and delivers human-centered experiences, where innovation meets customer-centricity, driving the ultimate experience for our patients. Our focus extends beyond transactions to craft experiences as one fully integrated, aligned and connected organization that puts empathy at the center, powered by insight and foresight.

We develop an end-to-end approach to strategy, focusing on every touchpoint that impacts our customers. We leverage data and insights to inform our decision-making processes, ensuring that our strategies are rooted in a deep understanding of customer needs and behaviors. Our 'test and learn' mindset and approach enables us to iterate rapidly and refine our strategies based on real-world results.

We are building an intentional team culture that is made up of diverse skillsets, united by the shared belief that reinvention and learning is what fuels continuous growth. Do you get excited about exploring the unknown? Does the idea of driving value through human-centered design pull you in? Are you ready to experiment with us?

The Position

The HCP / KOL Associate will support in shaping an insights-driven HCP marketing strategy and KOL engagement strategy, assisting in omnichannel execution, and measuring marketing effectiveness. They will support development of the brand messages, core story and key peer to peer content to support market education across specialties. They will support in seeking to find a competitive edge and differentiation in NNI HCP/KOL strategies, setting high standards, and establishing/ maintaining a proactive market leadership position. This role is ideal for individuals looking to develop their skills within pharmaceutical marketing as well as gain valuable experience developing HCP marketing strategies and engaging with KOLs.

Relationships

Reports to HCP / KOL Strategy Lead. Collaborates with cross-functional teams, including sales, marketing, medical affairs, market access and policy/advocacy (MAPA), Centers of Excellence (COEs), regulatory affairs, other relevant NNI departments, and external stakeholders to ensure alignment of customer and brand/therapy area objectives and strategies, effective execution of HCP experience strategies, KOL engagements, and transparent communications outside the department.

Essential Functions

Brand Objectives: Supports development of the pre-launch / launch HCP-related brand/therapy area strategic objectives, HCP activation and experience strategy (inclusive of patient advocacy/patient services), including prioritization of HCP needs & opportunities across TAs, and HCP segmentation
HCP Journey Mapping: Collaborates with cross-functional teams to conduct in-depth analysis and mapping of HCP journeys, identifying key touchpoints, and opportunities for enhancing the HCP experience throughout the treatment lifecycle
Target Segment Identification: Utilize market research and data analysis to identify and define specific HCP segments. Develop targeted strategies to address the unique needs, preferences, and challenges of each segment
Omnichannel Experience Strategy: Translate brand/therapy area objectives to develop innovative, insights-driven HCP omnichannel branded and TA unbranded market development strategy to support brand/therapy area development and HCP activation efforts. Collaborate closely with cross functional teams to uncover insights into HCP needs, preferences, and behaviors and translating them into a comprehensive HCP engagement plan - effectively integrating across multiple tactics and channels. Ensures alignment of brand/therapy area positioning, messaging and overall objectives
KOL Engagement and Early Market Education: Support design and execution of KOL engagement strategies to build advocacy and support for the upcoming launch. Lead early market education initiatives to prime the market and generate brand/therapy area awareness among HCPs
HCP/KOL Interaction and Communication: Assist HCP/KOL Strategist in facilitating scientific communication between internal stakeholders and KOLs to ensure a mutual understanding of NNI products, pipeline, and emerging healthcare trends
Learning Event Coordination: Coordinate participation in scientific conferences, symposia, and other relevant events to enhance visibility, brand/therapy area knowledge, and engagement with KOLs
Performance Metrics and Reporting: Establish key performance indicators (KPIs) to measure the success of HCP experience strategies. Regularly analyze and report on the effectiveness of implemented strategies, making data-driven recommendations for continuous improvement
Continued Improvement: Ensure pull-through of &#39;test and learn&#39; principles by consulting with executional teams to drive optimal performance. Identifies and implements improvements to prepare for launch, development, and/or life cycle activities. Monitors key performance indicators (KPIs) and makes plan adjustments for optimal brand/therapy area performance

Physical Requirements

Approximately 30% overnight travel is required. The incumbent can work remotely anywhere in the United States with reasonable access to an airport.

Qualifications

Bachelor&#39;s degree preferred; relevant experience may be substituted for degree
5+ years of experience including brand management/marketing experience, life science or related field
Experience within the pharmaceutical or life science industry preferred
HCP marketing experience in developing HCP marketing strategy, KOL engagement, campaign development through promotional asset execution, or driving impactful HCP experiences
Strong written and verbal communication skills with high attention to detail
Ability to collaborate with cross-functional teams across the organization and outside agencies
Knowledge of HCP and KOL engagement channels and regulatory considerations
Successful launch experience in a marketing role preferred
Data-driven mindset with ability to interpret data and draw insights
Flexibility to adapt to changing priorities and deadlines
Proficiency in Microsoft Office Suite and familiarity with marketing tools and software

The base compensation range for this position is $120K to $160K. Base compensation is determined based on a number of factors. This position is also eligible for a company bonus based on individual and company performance.

Novo Nordisk offers long-term incentive compensation and/or company vehicles depending on the position's level or other company factors.

Employees are also eligible to participate in company employee benefit programs including medical, dental and vision coverage; life insurance; disability insurance; 401(k) savings plan; flexible spending accounts; employee assistance program; tuition reimbursement program; and voluntary benefits such as group legal, critical illness, identity theft protection, pet insurance and auto/home insurance. The Company also offers time off pursuant to its sick time policy, flex-able vacation policy, and parental leave policy.

We commit to an inclusive recruitment process and equality of opportunity for all our job applicants.

At Novo Nordisk we recognize that it is no longer good enough to aspire to be the best company in the world. We need to aspire to be the best company for the world and we know that this is only possible with talented employees with diverse perspectives, backgrounds and cultures. We are therefore committed to creating an inclusive culture that celebrates the diversity of our employees, the patients we serve and communities we operate in. Together, we're life changing.

Novo Nordisk is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, gender identity, sexual orientation, national origin, disability, protected veteran status or any other characteristic protected by local, state or federal laws, rules or regulations.

If you are interested in applying to Novo Nordisk and need special assistance or an accommodation to apply, please call us at 1-855-411-5290. This contact is for accommodation requests only and cannot be used to inquire about the status of applications.

Novo Nordisk

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