About Us

New Home Star is a modern new-home sales management firm founded in 2008 by David M. Rice. Fueled by technology, talent, and entrepreneurial spirit, we’ve redefined how new homes are marketed and sold. Today, we are proud to be the largest privately held seller of new homes in America—achieving strong growth without external investors or debt—while maintaining an agile, high-performance culture.

What We Offer

• Platform Hubs: Our all-in-one sales enablement platform includes the Marketing Hub, Operations Hub, Training Hub, and Engagement Hub—designed to drive more leads, convert buyers, and nurture an outstanding culture.
• Comprehensive Services: Builders benefit from services including Sales Management, Sales Training (virtual and in-person), Online Sales Teams, Builder Marketing, Technology, and Home Builder Consulting—each crafted to help sell more homes, more profitably.
• Proven Performance: As of 2024, our team has delivered over 7,000 new home sales, generating $3.5 billion+ in volume, with 500+ team members across 25+ markets.

Why Choose Us?

• Built on Strong Roots: Started from humble beginnings in Elmhurst with a core belief in technology, teamwork, and data-driven excellence
• Award-Winning Culture: Recognized by Glassdoor and Best Companies as one of the Best Places to Work in real estate—including top spots in 2025.
• People-First Philosophy: Our #1 core value is to provide excellent careers for our people. We invest significantly in training, support, recognition, and growth opportunities.
• Trust & Empowerment: Team members thrive with autonomy, strong mentorship, and a merit-based environment that values innovation, collaboration, and sustainability

Join Our Team

At New Home Star, you’ll be part of a high-performing, inclusive, and supportive community. Whether you're just starting out or advancing your career, you'll have access to award-winning culture, robust training programs, and exciting growth paths across Sales, Leadership, Corporate, Technology, and more.

Our thriving team spans 25+ markets nationwide, and we’re growing rapidly—find your place with us, learn, innovate, and make an impact with one of the real estate industry’s most disruptive and people-focused firms.