Cal AI is looking for a highly strategic and execution-oriented Sr. Lead, Growth Marketing to lead and advise on user acquisition, retention, and growth across paid, organic, influencer, affiliate, and partnership channels.

You will be responsible for helping scale Cal AI’s growth engine by developing performance marketing strategy, identifying new acquisition opportunities, improving channel efficiency, supporting product-led growth initiatives, and advising leadership on market positioning and operational performance.

You have deep experience scaling consumer apps, managing paid acquisition, building repeatable growth systems, and identifying high-leverage opportunities across media buying, creators, partnerships, lifecycle marketing, and product growth.

This is a senior growth role for someone who can move between strategy and execution: analyzing performance, finding growth bottlenecks, testing new channels, building systems, and advising the executive team on where to invest resources.

What you’ll be doing:

Own or advise on paid advertising strategy across major digital platforms, including Meta, TikTok, Google, Snapchat, and other emerging channels
Develop/execute user acquisition strategies to efficiently scale new customer growth
Improve retention, engagement, and monetization through channel strategy, lifecycle insights, and product-growth collaboration
Support product and channel development by identifying growth experiments, conversion opportunities, and user acquisition improvements
Analyze campaign performance, CAC, ROAS, payback periods, creative performance, funnel conversion, and retention metrics
Partner with creative, influencer, product, analytics, and executive teams to turn insights into growth initiatives
Provide ongoing strategic guidance to senior leadership on growth strategy, market positioning, competitive dynamics, and operational performance
Build repeatable testing frameworks for paid ads, creative, landing pages, onboarding flows, offers, and retention campaigns
Help Cal AI maintain a high-velocity growth culture through rapid experimentation, clear reporting, and disciplined execution

Qualifications to be successful in this role:

8+ years of experience in growth, paid acquisition, performance marketing, or consumer app marketing
Proven track record scaling paid advertising spend profitably for a consumer subscription app, mobile app, health/wellness app, fintech app, or similar consumer product
Deep hands-on experience with Apple Search Ads. Extensive experience with paid social platforms, especially Meta and TikTok; experience with Google, Snapchat, or influencer amplification is a plus
Strong understanding of CAC, LTV, ROAS, payback period, retention, conversion rate optimization, and subscription app economics
Experience developing creative testing systems and working closely with UGC creators, influencers, editors, or creative strategists
Strong analytical skills and comfort working with dashboards, attribution tools, cohort analysis, and performance data
Experience working with mobile attribution tools such as AppsFlyer, Adjust, Singular, Branch, or similar

Bonus Points:

Experience scaling an app in the Health & Fitness, wellness, nutrition, AI, consumer subscription, or mobile utility category
Experience with influencer marketing, affiliate programs, creator whitelisting, Spark Ads, partnership growth, or organic social strategy
Experience with web-to-app funnels, subscription monetization, onboarding optimization, paywall testing, or lifecycle marketing
Prior founder, operator, consultant, or executive-level growth experience
Strong network of growth partners, creators, affiliates, agencies, or marketing technology vendors

Values you’ll model

Be Kind and Care — build with empathy; assume positive intent; support teammates and members.
Live Good Health — champion healthy habits and balance in how we work and what we ship.
Be Data-Inspired — ground decisions in research and data; measure what matters.
Champion Change — lean into ambiguity; iterate, learn, and improve continuously.
Leave it Better than You Found It — raise quality, clarify systems, and document as you go.
Make It Happen — bias to action; deliver impact with craft and accountability.

The reasonably estimated salary for this role at MyFitnessPal ranges from $135,000 - $170,000. Actual compensation is based on factors such as the candidate’s skills, qualifications, and experience. In addition, MyFitnessPal offers a wide range of comprehensive and inclusive employee benefits for this role including healthcare, parental planning, mental health benefits, annual performance bonus, a 401(k) plan and match, responsible time off, monthly wellness and technology allowances, and others.

Exciting Full-Time Employee Benefits, Perks and Culture

Face-to-Face Connections: We value personal connections. Enjoy opportunities to meet and connect with your team members in person to help forge meaningful relationships that extend beyond the virtual realm. Teams meet as often as needed and all of MyFitnessPal gathers annually.

Flexibility At Its Best: Achieve the work-life balance you deserve. Enjoy a flexible time-off policy with our Responsible Time Off benefit.

Give Back: Use your volunteer days off to support what matters most to you. Each full time teammate receives 2 days per calendar year to give back to their community through service.

Mentorship Program: Take control of your career through our mentorship program where, if you’d like, you will be matched with a teammate who can help you scale your skills and propel your growth.

Family-Friendly Support: Embrace the journey with confidence and care. Enjoy our paid maternity and paternity leave, to provide time to balance family responsibilities with your career and take the time needed to strengthen family relationships. We understand the complexities of starting or expanding a family, which is why we provide best-in-class comprehensive assistance for fertility-related matters.

Wellness Comes First: Live Good Health is one of our core values. Receive a monthly Wellness Allowance, empowering you to focus on your physical and mental well-being by choosing from a range of wellness initiatives, including dedicated mental health days.

Celebrate Greatness:Your hard work deserves recognition! Our reward and recognition platform empowers peers to acknowledge and reward each other for the exceptional contributions they make.

Elevate Your Health & Fitness: Get access to MyFitnessPal Premium, allowing you to take your fitness, health and wellness journey to new heights.

Unlock Your Potential: Access our virtual learning and development library, and participate in training opportunities to continuously grow and enhance your skills.

Championing Inclusion: Our dedicated DEI Committee actively fosters a diverse and inclusive workplace by setting actionable goals and evaluating progress across the organization.

Healthcare Matters: Your well-being is our priority. Take advantage of our competitive medical, dental, and vision benefits that cater to your holistic healthcare needs. Feel secure and supported on your wellness journey.

Secure Your Future: Benefit from our retirement savings program, giving you peace of mind for your financial goals. Reach them sooner with MyFitnessPal’s competitive employer match.

At MyFitnessPal, our mission is to enable people to make healthy choices. And it wouldn't be possible without our team. We celebrate the unique POV that each person brings to the table and believe in a collaborative and inclusive environment. As an equal opportunity employer, we prohibit any unlawful discrimination on the basis of race, religion, military or veteran status, sex, gender, marital status, gender identity or expression, sexual orientation, national origin, age, or disability. These are our guiding ideologies and apply across all aspects of employment.

MyFitnessPal participates in E-Verify.

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Sr. Lead, Growth Marketing - Cal AI