Digital Scientists is a leading technology consultancy specializing in MVP development, healthcare solutions, and digital transformation; headquartered in Alpharetta, GA. We provide expertise in building and designing customized digital products for business clients in a variety of industries including healthcare technology, Ecommerce, social marketing, and new ventures.

We are seeking an experienced Product Marketing Manager to drive marketing strategy for both our agency plus key client SaaS products, including the Never Alone Telehealth platform (neveralone.com) and Tinyspark, a social marketing application solution (loveTinyspark.com). You will be a great fit if you enjoy a combination of both strategic and tactical digital marketing for start-up software services.

This is a full time Independent Contractor role for an individual who can split their time effectively between working remotely from home and working in our downtown Alpharetta office, allowing for a flexible work schedule between remote tasks and in-person workplace collaboration.

Responsibilities

This critical role is an opportunity to lead all B2B and B2C marketing efforts; provide clarity of each of our SaaS products’ differential value in order to attract and qualify potential clients. You’ll wear multiple hats: promoting Digital Scientists’ expertise in MVP development and digital transformation while also managing the product marketing strategies for our client solutions.

Agency Marketing Leadership

Create compelling case studies and success stories from our client work
Support business development efforts with high-quality marketing materials and presentation decks
Position Digital Scientists as a thought leader in healthcare technology & digital innovation
Manage, coordinate and delegate tasks with an offshore Marketing Coordinator and marketing vendors
Drive adherence, maintenance, and marketing activities through Pipedrive & Hubspot CRM’s

SaaS Product Marketing

Lead product marketing strategies for key client products, including Never Alone and Tinyspark
Develop distinct value propositions and messaging frameworks for each product, while maintaining alignment with Digital Scientists’ expertise
Collaborate with client teams to ensure marketing execution aligns with their business objectives
Create and maintain product marketing calendars and content strategies

Demand Generation & Pipeline Growth

Create, execute and optimize lead generation campaigns across multiple channels
Determine and develop targeted ABM strategies for enterprise healthcare prospect
Establish and track KPIs for both agency and client marketing initiatives
Manage marketing automation workflows and lead nurturing programs
Drive qualified leads for both Digital Scientists and our client products

Market Intelligence & Strategy

Monitor industry trends across healthcare technology, social marketing & digital transformation
Conduct competitive analysis for both agency services and client products
Provide strategic insights to inform product development & marketing strategies
Track and analyze market opportunities for new service offerings

Content & Thought Leadership

Develop thought leadership content highlighting Digital Scientists’ expertise
Create product collateral, white papers, and case studies
Manage content calendar across agency and client needs
Coordinate with subject matter experts to produce technical content
Drive content strategy for Digital Scientists’ blog and social channels
Report directly to the CEO, and work closely with the COO

7+ years of product marketing experience, with 3 years min in agency or consulting firm

Proven track record in B2B demand generation with demonstrable pipeline impact
Experience marketing customized client services and software products
Understanding of healthcare technology, marketing technology and digital transformation
Experience with marketing automation platforms and CRM systems
Exceptional writing and storytelling skills
Data-driven approach to marketing strategy and execution
Ability to understand the challenges and opportunities driving awareness and adoption of new tools across growing businesses
Exceptional time management with detail orientation will be required to balance multiple products, services and workstreams
Ability to work 3 - 4 days per week in the office, on a flexible schedule

Preferred Qualifications

Experience in healthcare technology or telehealth marketing
Background in social media marketing or MarTech
MBA or relevant advanced degree
Experience with both agency and client-side marketing
Knowledge of MVP development and software development life cycle

Great downtown Alpharetta location with unique shops, restaurants, and events.

Flexible work schedule; 40 hours per week

Hybrid mix of remote and flexible in-office work

Open and collaborative work environment

Work with the latest and greatest open-source tools

Digital Scientists

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Product Marketing Manager, full time contractor role