About Cumulus Vision

We're a Salesforce consulting firm undergoing a strategic transformation from traditional consultancy to AI native strategic partner. We deliver enterprise grade Salesforce solutions in weeks instead of months, using AI to accelerate development while focusing on business outcomes rather than billable hours.

Role Overview

We're seeking a part-time Marketing Strategy Guide to architect and execute this positioning transformation. You'll lead a complete website overhaul, develop new marketing strategies, manage campaigns, and work with our development team to align all touch points with our new AI-native positioning.

Key Responsibilities

Website Transformation:

Lead complete website redesign strategy from positioning to user experience
Collaborate with WordPress/Elementor developer on full site rebuild
Create new site architecture, navigation, and conversion funnels
Develop landing page strategy for different buyer personas and campaign needs
Ensure website reflects AI-native positioning throughout all touchpoints

Strategic Planning:

Develop comprehensive marketing strategy for AI-native positioning
Create buyer personas for C-level decision makers in digital transformation
Design customer journey mapping and conversion optimization
Provide competitive positioning and messaging framework

Content Strategy:

Guide content creation across all marketing channels
Ensure messaging resonates with enterprise buyers
Develop thought leadership positioning and content themes
Create content testing and optimization frameworks

Required Experience

3+ years B2B marketing for professional services, consulting, or SaaS
Proven experience leading website redesigns and repositioning projects
Experience with marketing transformations or complete brand overhauls
Track record of successful B2B campaign optimization

Preferred Background

Previous work with consulting firms or technical services companies
Experience marketing to C-level executives and enterprise buyers
Knowledge of Salesforce ecosystem or business transformation
Success with value-based positioning vs. commodity service marketing
Portfolio showing before/after website transformations
Understanding of WordPress/Elementor workflow and capabilities

Working Structure

Part-time: 10-15 hours/week
Remote-first with weekly strategy sessions
Collaborative approach with internal team and developer
Results-driven with clear KPIs and success metrics

Cumulus Vision

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