We seeking a proactive Marketing Specialist to take ownership of hands-on marketing tasks that directly drive traffic, conversions, and customer engagement. You'll be responsible for a wide range of hands-on marketing tasks - from SEO updates to email campaigns - with support from our wider team. This role is ideal for someone who thrives on doing the work - publishing, optimizing, executing - rather than just planning it.

Our overall marketing strategy will be developed in partnership with our marketing agency, and you will have a key role in the delivery and ongoing evaluation of this strategy. You will also be on the constant lookout for new opportunities to further grow the company's sales.

This is a permanent, full-time position working remotely from your own location. You will have the flexibility to choose your hours and work from anywhere.

Things you'll be doing

You'll directly own core day-to-day execution, while coordinating with our marketing agency, other team members, and external providers for more specialized tasks.

Core responsibilities:

Email marketing - Create and update Mailchimp automation sequences, one-off announcements, and monthly newsletters.
SEO maintenance - Implement SEO updates to blog posts and product pages based on agency recommendations.
Outreach - Research and executive link building and outreach, and oversee the Marketing Assistant's link building work.
Social media - Prepare and schedule social posts using management tools.
Continuous improvement – Be proactive in spotting opportunities to enhance SEO, AI optimization, and the overall quality of our marketing (pages, product pages, blog posts, and case studies), and make recommendations for action.

Expanded responsibilities (depending on experience):

Paid ads - Evaluate the monthly reports from our ads provider, recommend changes, and brief the designer for new creatives.
A/B testing - Evaluate A/B test results, summarize findings, and recommend next steps.
Analytics - Use Google Analytics 4, Matomo, and Search Console to identify growth opportunities.
Partnerships - Research and identify potential strategic partners, then take the lead in developing collaborations and joint campaigns.

You will need

Essential skills and experience:

Basic experience in SEO and data analysis, preferably in the software or tech industry.
Strong analytical and problem-solving skills, with the ability to interpret data and make data-driven recommendations.
Perfect written English. If English is not your first language then your written English must be native-sounding.
Ability to write copy that drives outcomes, translating technical software features into benefits.
Ability to write in a relaxed but professional tone that reflects the Barn2 brand.
Excellent attention to detail, with no errors or spelling mistakes.
Excellent time management with the ability to work on multiple projects simultaneously.
Self-starter with a strong work ethic and the ability to work independently and as part of a team.
Willingness to work remotely and manage work hours flexibly.

Desirable skills and experience:

Proven track record of improving search engine rankings and driving organic traffic growth.
Proficiency in using analytics tools such as Matomo, Google Search Console, and Google Analytics.
Formal qualifications in SEO and marketing.
Basic experience of working with or marketing WordPress, Shopify, or similar software products.
Familiarity with email marketing best practices and tools such as Mailchimp.
Experience of Pay Per Click advertising, such as Google AdWords and Facebook Ads.
Experience of using A/B testing tools to test the effectiveness of your work.
Networking skills, with the ability to perform effective outreach and link building work, nurturing relationships with influential bloggers and colleagues from other companies.

How your role could develop

This position offers the opportunity for significant growth into broader business development and strategic roles as your contributions to the company and ability to boost sales become evident over time. Our small yet thriving company has the flexibility to provide plenty of scope for role progression.

You’ll report to

Your direct line manager will be Katie, our CEO. You will also work collaboratively with colleagues at all levels, in particular our marketing agency and other members of the in-house marketing team. We will work with you to make sure you have everything you need to be successful in this role.

Working arrangements

Full time (approx. 37–40 hours/week).
Fully remote working.
Working with a minimum 5 hours overlap with European time.

Salary

We are committed to recognizing and rewarding our marketing professionals for their proven value to the company. The starting salary will be $35,000 - $50,000 USD annually, depending on experience. There is scope to review the upper limit in future as you prove your value to the company, including creating payment milestones where you earn guaranteed pay increases as you meet certain goals.

Benefits

We offer a flexible benefits package. The exact details will depend on your location.

Remote working with a flexible work schedule that values work-life balance. You will work an average of 150 hours per month which you can structure in any way you choose. You can take as many holiday days as you like so long as you meet this average.
Performance-related annual bonus.
Yearly budget of up to $1,000 to attend WordCamp conferences.
Access to paid training.
A friendly, supportive and open-minded team culture, where we encourage sharing opinions and feedback.
Plenty of scope for personal and professional development.

"I have been working remotely since 2018 and I must say, I have never seen a better remote team. They are great people too." Barn2 Team Member

We are committed to being an industry-leading place to work and beat industry benchmarks in a recent team experience index survey from TeamWP. In particular team members praised our commitment to achieving a positive work-life balance, remote work, positivity and respect, and quality products:

How to apply

Deadline: Friday 26 September 2025

Apply. First, apply online. Make your application stand out by explaining exactly how you meet each requirement for the role, and writing in a way that allows your personality to shine through without using AI. In turn, we will review and respond to every application personally, also without using AI screening.
Trial project. If you are shortlisted then we will ask you to complete a small trial project (1-2 hours) during the week of 29 September to 3 October. This will allow you to demonstrate that you have the skills we are looking for.
Interview. If your trial project is successful then we will invite you for a video interview between 6 and 17 October.
Job offer! If you are the best candidate for the role then we will give you a job offer shortly after the interview.

Barn2

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Marketing Specialist